Do as I do: Cover a wide variety of topics. Post sporadically. Write various lengths, from quick dashed-off notions to long think pieces. Get personal one post, professional the next. Take long breaks. Give people the strong impression that your mind runs all over the place.
I’m trying to do better, but blogging is not in even the top five of my daily A tasks. Therefore I’m doomed. Don’t be like me! Don’t be Laura!
Long post on some science fiction stuff coming this morning.