branding

Do as I do: Cover a wide variety of topics. Post sporadically. Write various lengths, from quick dashed-off notions to long think pieces. Get personal one post, professional the next. Take long breaks. Give people the strong impression that your mind runs all over the place. I’m trying to do better, but blogging is not in even the top five of my daily A tasks. Therefore I’m doomed. Don’t be like me!...

Brands have a way of happening whether you want them to or not. It’s not about selling. It’s about perception.