Design lives

Time was, design was something of a blueprint. You drafted up the poster or magazine or brochure. You knew the materials that would go into it. You knew the printer’s color process. You knew the paper stock you’d be using. You knew the tolerances of the machinery involved. And you could design for it, accommodate and adapt to the limitations and contingencies, design for the essential result. This font in this point size in this color positioned right here on this stock cropped just so....

 · Laura Lis Scott