Did your website end up doing the wrong job?

What job does your website do? Is it doing the job that you initially set out for it? With all the excitement happening online, all the buzz, all the enticing opportunities, and all the fabulous tools standing ready at hand, it can be tempting to just dive in to building a site — design it and launch! The barriers to entry seem so low — the how often seems to be in such easy reach — you just grab it and go, without ever considering the questions of what you want to launch....

 · Laura Lis Scott